Introduction to Lead Management Pages
If you are a course creator, then the one thing standing between your success and failure couldn’t be more straightforward… leads. Before anyone ever buys your course, they go to your website, read about the offer and decide if you are trustworthy. This is where a lead management page comes in handy.
What is a lead capture page? A lead capture page is generally used to gather information about visitors such as name, email or phone number. It keeps you in touch with prospective students and helps shepherd them toward enrollment. Without good lead page management content, many of them visit once and never return.
When designed as a block, your lead management page is clean, readable and action-oriented. Block design ensures it’s all well-organized so that visitors can get an idea of what you’re about as fast as possible.
Why Course Creators Need an Effective Lead System
“Most course creators only focus on content. They create some terrific lessons and forget the system that attracts students in. A lead management page is designed to make it so that you can aggregate and sort contacts in a single place.
Visualize doing ads or posting links on social media, for example. Your visitors land on an untidy page, and they may get disoriented. Keep your message simple Your lead management page is warm, and structured. It walks visitors through the process, step by step.
A powerful lead management page also allows you to:
- Build your email list
- Promote future courses
- Offer free webinars or guides
- Track interest levels
If You Don’t Have A Quality Lead Management Page, You Are Losing Thousands Of Dollars Every Month!
What Block Design Is – and Why It Works
Section design is like block building. Each section has one purpose. For example:
- Header block
- Benefits block
- Testimonial block
- Call-to-action block
This layout makes your lead management page intuitive. It’s a layout even a Grade 10 student would get.
Block design, in contrast to long paragraphs, uses short text, strong headers and clear, easy graphics. Your lead management page is glanced over and visitors know what the next step is.
This block design also performs well for the mobile users. Spray (2019) “Since it is a mobile world, most of your leads are going to be generated from phones so you want to make sure that your lead management page loads quickly and looks clean on little screens.”
What You Need for a Killer Lead Management Page
Here’s what you need for a good lead management page:
Clear Headline
Explain what you will get visitors to. Keep it short and direct.
Simple Form
Don’t ask too many questions. A short video increases conversions on your lead management page.
Strong Benefits
Explain how your course addresses a problem. Keep sentences short.
Social Proof
Add testimonials or student results. That does wonders for trust, specifically on your lead management page.
Clear Call to Action
Use buttons,” like “Join Now” and “Get Free Access.”
Your lead management page should not contain anything that distracts visitors from completing the form.
How White Label Figma Can Help You Improve Page Design
Design matters. A poorly built lead management page can lower sign ups. This is why most agencies adopt White-Label Figma for well-organized and professional layouts.
With White-Label Figma, you have clean block-based designs that can be turned into functional pages in no time. It is useful for wireframes, sectional layouts, and clear visual flow.
White-Label Figma helps creative agencies to brand solutions as their own. Which means you get elite design without having to hire an entire in-house team.
When you employ White-Label Figma Onto your lead management page, you get:
- Organized block structure
- Better user experience
- Clear spacing and alignment
- Mobile-friendly layouts
- A White-Label Figma lead management page can help you get more sign ups with less bounce.
- Common Mistakes to Avoid
A great course can fall flat because of a lead management page that wasn’t carefully thought out. Here are mistakes to avoid:
- Too much text
- Confusing navigation
- Slow loading speed
- No clear call-to-action
- Asking too many form fields
3- Keep your lead management page simple. Remove anything that distracts visitors.
Another error is importing standard templates without modifying them there are so many. Every course is different. The lead management page should speak the same language as your brand and that of your target audience.
Why You Should Outsource Your Lead Management Page
Creating an effective lead management page takes some time and talent. Course creators often attempt to do it all. It’s a balance and it sometimes takes time, not to mention is usually mediocre.
When you outsource to a team that uses White-Label Figma, you can count on experts for layout planning and structured block design. You also save time.
We design every lead management page to be simple and actionable. We can see what students are thinking and what makes them want to enroll.
When you work with us:
- Your lead management page is also designed towards actual conversions
- And blocks are arranged for convenient reading
- Forms are perfect to score a better response
- It is on brand in design
We are (performance, simplicity) driven.
Final Thoughts
A well developed lead management page is not a page. It’s where your course business begins. The article helps you generate leads, gain trust and enroll more students.
Applying block design helps keep your message clear and organized. Now, powered by White-Label Figma, lead management page looks visually strong and easy to manage!
If you are serious about scaling up your course business, the time is right to upgrade your lead management page.