Getting your content seen by more people can be hard. But if you’re running a business, blog, or brand and want more people to see your updates, Google Discover visibility is something you should know about.
Google Discover is a feed that shows users content based on their interests and online behavior. Unlike Google Search, people don’t need to type anything to get these results. This makes it a great way to get more traffic from users who may not even know they need your product or service yet.
To improve your Google Discover visibility, you need to understand what content performs well and follow some simple content and SEO practices. This post breaks that down in a way that’s easy to follow.
How Google Discover Works
Google Discover is like a personalized content feed. It shows articles, blog posts, videos, and other types of content that match a user’s behavior, history, and preferences.
Here’s how it works:
- It uses a person’s search history, app activity, and location to pick what to show.
- Users see content based on topics they like, even if they don’t search for them.
- It focuses on mobile-first content.
If you want to improve Google Discover visibility, your content needs to match what people find helpful or interesting, based on what Google understands about their habits.
Key Google Discover Ranking Signals
To improve your chances of showing up in Discover, you need to follow certain Google Discover ranking signals. These are things that Google uses to decide if your content is a good fit.
1. High-Quality Content
Google prefers content that is accurate, well-written, and useful. This means:
- Clear language
- No grammar mistakes
- Focused on one main topic
2. Strong Visuals
Google recommends high-resolution images that are at least 1200 pixels wide. These images are more likely to get clicks in the Discover feed.
3. Mobile Optimization
Your content must load fast and look good on mobile devices. Google Discover mainly appears on mobile.
4. E-A-T (Expertise, Authoritativeness, Trustworthiness)
Make sure you show who wrote your content. Add author bios, About Us pages, and contact info. This increases your trust score.
5. Fast Page Speed
Google wants users to have a smooth experience. If your page loads slowly, you might lose your Google Discover visibility.
6. Topic Relevance and User Interest
If people engage with your content—click, read, share—it tells Google your content fits their interests. That helps improve your Google Discover visibility.
Tips to Increase Google Discover Visibility
Improving your Google Discover visibility isn’t hard. It just takes the right content choices and consistency. Here are steps you can follow:
1. Post Fresh and Timely Content
Google likes new content. Posting about trending topics, recent news, or timely tips can increase your chances.
2. Use High-Quality Images
As mentioned earlier, make sure every post has at least one image that is 1200px or larger.
3. Optimize for Mobile
Your site should be mobile-responsive. Use AMP if needed. Test your website on different devices.
4. Avoid Clickbait Titles
Your titles should reflect what the article is really about. Clickbait may get attention at first, but it can lower your Google Discover visibility later.
5. Improve Content Structure
Use headings, bullet points, short paragraphs, and simple words. This makes your content easy to scan and read.
6. Add Author Information
Include the author’s name and a short bio. This helps meet the Google Discover ranking signals around trust and authority.
7. Stay Consistent
Publish regularly. Even if it’s just once a week, consistency signals that your site is active and trustworthy.
8. Focus on User Engagement
Ask questions, add polls, or encourage comments. The more interaction your content gets, the better your Google Discover visibility can become.
9. Write for People, Not Just SEO
Use simple language, answer common questions, and try to help the reader. That will naturally align with the Google Discover ranking signals.
What to Avoid
Even if you’re doing most things right, a few wrong steps can reduce your chances of showing up in Discover.
Don’t Use Clickbait
Misleading titles can lead to lower trust and less engagement.
Avoid Low-Quality or Thin Content
Don’t write just to fill space. Your content should provide real value.
Skip Auto-Generated or Spun Content
Google can usually tell if the content is written by a bot or copied. This hurts your Google Discover visibility.
Avoid Too Many Ads
Pages filled with pop-ups or too many ads push users away. Keep your layout clean.
Tracking & Measuring Discover Performance
Once your content starts showing up in Discover, you can track it using Google Search Console.
Here’s what to do:
- Go to the “Performance” tab in Search Console.
- Look for the “Discover” section.
- Check metrics like impressions, clicks, and average CTR.
You’ll see what content works and what doesn’t. This helps you make better decisions in the future. Tracking this data will also help you understand if you’re meeting the Google Discover ranking signals properly.
Summary
To improve your Google Discover visibility, you need good content, strong visuals, fast mobile performance, and trust-building elements like author bios and clean layouts.
Focus on creating helpful content that users want to read. Keep your site mobile-ready and avoid spammy practices.
By following the main Google Discover ranking signals, you’ll start seeing your posts appear in more people’s feeds, giving you the reach and attention you’re looking for.If you’re looking for help improving your Google Discover visibility, we provide content optimization and SEO services designed to meet Google’s exact standards. Let’s get your content the attention it deserves.